Renew Your Membership to — Or Join — the Northern California Book Publicity & Marketing Association.
Founded in 1975, the Northern California Book Publicity & Marketing Association (NCBPMA) has, for thirty one years, been devoted to education about the publicity, promotion, marketing, and distribution of books throughout Northern California and beyond.
You can download the 2010 NCBPMA Membership form here
We offer two different types of memberships for you to choose from:
- Multiple: Up to four individuals receive Newsletter, Resource Directory, and discounts on programs—$150
- Single: One individual receives Newsletter, Resource Directory, and discounts on programs—$60
To join, please send check or money order payable to NCBPMA for the appropriate amount to:
NCBPMA Membership
P.O. Box 597
San Francisco, CA 94104-0597
Please indicate whether you are a publicist, publisher, distributor, literary agent, author, retailer, or other (please specify) and include a brief description of your publishing program or services.
The Benefits of Membership
Membership in the Northern California Book Publicity & Marketing Association provides numerous benefits, including:
- Bi-monthly newsletter
- Discounted registration for monthly events*
- Annual resource directory (printed)
- Access to our online member directory
- A valuable forum for networking with colleagues in book publicity and marketing
* Our regular events include monthly breakfast, lunch, or dinner programs featuring radio and TV producers, booksellers, wholesalers, marketing professionals, book review editors, and others; workshops on the nuts and bolts of marketing, publicity, and promotional topics, with follow-up "brown bag" lunches to continue discussion and the sharing of ideas; and the Annual High Tea at Book Expo America (BEA), featuring selected national and local media and booksellers as honored guests.
Check out the official NCBPMA Book Blog: ncbpma.wordpress.com
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NCBPMA Program Update
SECRETS OF A BRANDING GURU
Wednesday February 17, 2010, 12:30 to 2:30
Salon Meeting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)
This month join us for an exciting presentation on branding co-produced by NCBPMA and the American Society of Journalists and Authors (ASJA).
Branding is critical to long-term marketing success, but how do you go about building a winning brand, and why do some brands take off and others tank? Robert Friedman, founder of Fearless Branding, will deconstruct a few of the most effective branding campaigns and reveal key take-away lessons from them. He’ll also discuss the top principles of strong branding, the branding mistakes that even experienced marketers make, and how branding concepts can be best applied to the publishing world.
OUR SPEAKER:
Robert Friedman
Robert Friedman is the founder of Fearless Branding. He has nearly 20 years of branding and marketing experience. His clients have included Nestle’s Coffee-mate and NesQuik brands and One World Networks’ fitness and beauty products. As Brand Manager on Kraft’s $330 million The Budget Gourmet frozen food brand, Robert was responsible for new product introductions and the development of annual marketing plans.
Our Event Co-Producer:
Founded in 1948, the American Society of Journalists and Authors (ASJA) isthe nation's professional organization of independent nonfiction writers.Its membership consists of more than 1,400 outstanding freelance writers ofmagazine articles, trade books, and many other forms of nonfiction writing,each of whom has met ASJA's exacting standards of professional achievement.ASJA brings leadership in establishing professional and ethical standards,and in recognizing and encouraging the pursuit of excellence in nonfictionwriting. ASJA headquarters are in New York City and the Society has six active regional chapters, including Northern California. www.asja.org
Please RSVP BEFORE Friday, February 12, 2010, to ncbpma@ncbpma.org with your lunch choice:
1. Seared Chicken with risotto and sautéed baby arugula with mushroom marsala sauce
2. Cream cheese and portabella mushroom tempura with mashed potatoes and oven dried tomatoes and garlic aioli
· This can be made into a vegan entrée, please note if that is your preference.
All meals include dessert (chocolate molten cake with berry compote), bread and butter, and soda, coffee, and assorted teas
Payable at the event by cash or check made out to NCBPMA. We cannot accept credit cards, sorry. RSVP cancellations must be received at least 3 business days prior to the event or you will be billed. Thank you for your understanding.
NCBPMA and ASJA Members: $30.00
Non-members: $45.00
Please RSVP BEFORE Friday, February 12, 2010, to: ncbpma@ncbpma.org
Hotel Rex is located at 562 Sutter Street between Powell and Mason. The
nearest BART station is POWELL. For driving directions, visit: www.jdvhotels.com/hotels/rex/contact
2009 Butterfield Scholarship Grant Winner Announced!
The 2009 NCBPMA/Butterfield Scholarship winner, Sarah Silverman, was presented with the Award on May 14. Since July 2008 Sarah Silverman has been working as the Publicity and Marketing Associate for City Lights Publishers. The Scholarship Grant will allow her to attend the Stanford Professional Publishing Course focused on publishing in a digital world.
The NCBPMA/Carol C. Butterfield Scholarship Grant was established by Carol Butterfield?s friends and family to honor her memory and to continue her efforts to help individuals develop their careers in book publishing. The Scholarship Grant is administered by the NCBPMA through an endowment managed by the Community Foundation for Monterey County.
The Scholarship Grant can be used to take classes at book publishing programs such as the Stanford Professional Publishing Course, UC Berkeley Extension Publishing Program, or Denver Publishing Institute. It can also be used to finance a book marketing, sales, or publicity internship with a Northern California publisher, distributor, or bookseller; or in other ways that will further a book publishing professional?s career in marketing, sales, or publicity.
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Celebrating
more than 30 Years of the NCBPMA
Founded
in 1975, the Northern California Book Publicity & Marketing
Association (NCBPMA) has, for thirty years, been devoted to
education about the publicity, promotion, marketing, and distribution
of books throughout Northern California and beyond.
The
Benefits of Membership
Membership
in the Northern California Book Publicity & Marketing
Association provides numerous benefits, including:
•
Bi-monthly newsletter
• Discounted registration for monthly events
• Annual resource directory (printed)
• Access to our online member directory
• A valuable forum for networking with colleagues in
book publicity and marketing
Find
out how to join today
Learn
More About Our Member Benefits
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NCBPMA
is committed to putting on monthly educational programs about
publishing. Does your organization host similar events that
you want others in the publishing industry to know about?
Email us at ncbpma@ncbpma.org
to let us know. If appropriate, we will post your event on
our website for one month. Please note that NCBPMA reserves
the right to decide which events to post on our website.
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