Renew Your Membership to — Or Join — the Northern California Book Publicity & Marketing Association.
Founded in 1975, the Northern California Book Publicity & Marketing Association (NCBPMA) has, for thirty one years, been devoted to education about the publicity, promotion, marketing, and distribution of books throughout Northern California and beyond.
We offer two different types of memberships for you to choose from:
- Multiple: Up to four individuals receive Newsletter, Resource Directory, and discounts on programs—$150
- Single: One individual receives Newsletter, Resource Directory, and discounts on programs—$60
To join, please send check or money order payable to NCBPMA for the appropriate amount to:
NCBPMA Membership P.O. Box 597 San Francisco, CA 94104-0597
Please indicate whether you are a publicist, publisher, distributor, literary agent, author, retailer, or other (please specify) and include a brief description of your publishing program or services.
The Benefits of Membership
Membership in the Northern California Book Publicity & Marketing Association provides numerous benefits, including:
- Bi-monthly newsletter
- Discounted registration for monthly events*
- Annual resource directory (printed)
- Access to our online member directory
- A valuable forum for networking with colleagues in book publicity and marketing
* Our regular events include monthly breakfast, lunch, or dinner programs featuring radio and TV producers, booksellers, wholesalers, marketing professionals, book review editors, and others; workshops on the nuts and bolts of marketing, publicity, and promotional topics, with follow-up "brown bag" lunches to continue discussion and the sharing of ideas; and the Annual High Tea at Book Expo America (BEA), featuring selected national and local media and booksellers as honored guests.
Check out the official NCBPMA Book Blog: ncbpma.wordpress.com
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NCBPMA Program Update
SOCIAL MEDIA AND VIRAL MARKETING WITH PETER SHANKMAN
*Please note the new location at Hotel Rex!*
Tuesday, June 23, 2009, 5:30 pm to 7:30 pm
Salon Meting Room at Hotel Rex
562 Sutter Street, San Francisco, CA (between Powell and Mason)
Join us at 5:30pm on June 23 at Hotel Rex to network with bay area book publishing professionals. Appetizers and beverages will be served. At 6:00pm, Peter Shankman will discuss the importance of utilizing social media to spearhead new marketing campaigns.
Please RSVP BEFORE Thursday June 15, 2009 to ncbpma@ncbpma.org . NCBPMA members are welcome to RSVP immediately to reserve their space. Non-members can register for this event beginning June 1. RSVP cancellations must be received BY JUNE 18th or you will be billed.
It’s not Web 2.0. It’s not Web 3.0. It’s simply life.
We have more technology than ever before. We can reach more people than ever before, in shorter amounts of time. But that doesn’t mean we should do it! You can have all the tools in the world—it doesn’t mean you know what to do with them!
When Help a Reporter launched in March 2008, it quickly became one of the most successful word of mouth programs ever, attracting more than 75,000 current members without spending one penny on advertising. How?
The beauty of social and viral technology is that it allows us to reach many, many people in nanoseconds. The danger of it? The exact same thing.
I discuss social networking, viral marketing and all the “fun ways” to use them—and perhaps most important why sometimes not using any of them is your best bet.
I'll show you how marketers, businesses, publicists, and everyday humans are:
• Using social media (or a facet thereof) to spearhead new marketing campaigns and initiatives
• Realizing that just because it exists, doesn’t mean you have to use it
• Getting smarter about social networking every day
• Learning that it’s not about making something “viral,” but about making something “good”
Our Speaker:
PR Week Magazine has described PETER SHANKMAN as “redefining the art of networking.” An entrepreneur, author, speaker, and ingenious worldwide connector, Peter is recognized nationally and globally for radically new ways of thinking about social media, PR, marketing, advertising, and creativity. Peter is the founder and CEO of The Geek Factory, Inc., a boutique Marketing and PR Strategy firm located in New York City, with clients worldwide. His PR and Marketing clients have included the Snapple Beverage Group, Walt Disney World, Vantage Point Venture Partners, and American Express. Peter is the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them. Most recently, Peter launched Help A Reporter (HARO) which connects journalists with the sources they require using a social media platform. HARO is already over 65,000 members and growing, and has a growing stable of national journalists using the service on a daily basis. Visit his blog, http://www.shankman.com, for more information
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NCBPMA Members: $30.00
Non-members: $40.00
Please RSVP BEFORE Monday, June 15, 2009 , to: ncbpma@ncbpma.org
Payable at the event by cash or check made out to NCBPMA. We cannot accept credit cards, sorry.
***Please note a change to our cancellation policy***
RSVP cancellations must be received BY THURSDAY, JUNE 18th or you will be billed. Thank you for your understanding.
Hotel Rex is located at 562 Sutter Street between Powell and Mason. The
nearest BART station is POWELL. For driving directions, visit: www.jdvhotels.com/hotels/rex/contact
2009 Butterfield Scholarship Grant Winner Announced!
The 2009 NCBPMA/Butterfield Scholarship winner, Sarah Silverman, was presented with the Award on May 14. Since July 2008 Sarah Silverman has been working as the Publicity and Marketing Associate for City Lights Publishers. The Scholarship Grant will allow her to attend the Stanford Professional Publishing Course focused on publishing in a digital world.
The NCBPMA/Carol C. Butterfield Scholarship Grant was established by Carol Butterfield’s friends and family to honor her memory and to continue her efforts to help individuals develop their careers in book publishing. The Scholarship Grant is administered by the NCBPMA through an endowment managed by the Community Foundation for Monterey County.
The Scholarship Grant can be used to take classes at book publishing programs such as the Stanford Professional Publishing Course, UC Berkeley Extension Publishing Program, or Denver Publishing Institute. It can also be used to finance a book marketing, sales, or publicity internship with a Northern California publisher, distributor, or bookseller; or in other ways that will further a book publishing professional’s career in marketing, sales, or publicity.
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Celebrating
more than 30 Years of the NCBPMA
Founded
in 1975, the Northern California Book Publicity & Marketing
Association (NCBPMA) has, for thirty years, been devoted to
education about the publicity, promotion, marketing, and distribution
of books throughout Northern California and beyond.
The
Benefits of Membership
Membership
in the Northern California Book Publicity & Marketing
Association provides numerous benefits, including:
•
Bi-monthly newsletter
• Discounted registration for monthly events
• Annual resource directory (printed)
• Access to our online member directory
• A valuable forum for networking with colleagues in
book publicity and marketing
Find
out how to join today
Learn
More About Our Member Benefits
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NCBPMA
is committed to putting on monthly educational programs about
publishing. Does your organization host similar events that
you want others in the publishing industry to know about?
Email us at ncbpma@ncbpma.org
to let us know. If appropriate, we will post your event on
our website for one month. Please note that NCBPMA reserves
the right to decide which events to post on our website.
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